ASI Corporate Site

Signs. The finishing touch for a luxurious outlet mall experience.

Iowa shoppers have a new destination to discover at the Outlets of Des Moines in Altoona. This new shopping oasis was brought to the Des Moines metro area by New England Development of Boston. During the design and construction of the outlet mall New England Development turned to the experts at ASI Signage Latimer Group—just 40 miles from the mall—to develop custom signage solutions.

Welcoming Entrance Signs

Guests walking into the outlet mall are welcomed at three entrances to the Outlets of Des Moines by trusses that stretch across the walkway. This aluminum sign with brick columns on each side instantly imbues a Frank Lloyd Wright-inspired craftsman-style look to the shopping center. ASI worked with sister company Image First to produce the complex rectangular design within the large exterior trusses.

Another signature sign for the Outlets of Des Moines is a large monument sign with push-through graphics. Push through graphics is an architectural signage solution in which ¾-inch thick acrylic in a custom shape—in this case, the Outlets of Des Moines logo—is pushed through an aluminum frame and lit from behind. The effect is stunning day or night.

The more functional directory signage also has convenient signage solutions. This 20-foot tall sign has 10 spots to highlight anchor stores. The store names or logos are applied in vinyl to a white translucent panel. In the evening the sign is lit from behind creating a sophisticated silhouette of each logo. Each panel is also easy to remove and replace if there are changes to the store lineups in the future.

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