Which sport would you compete in if you were at the Olympics?
July 21, 2021
We asked our team of sign experts this same question. Here they share their Olympic sport and which project they think took home a gold.
Leading this dynamic team of sign experts (and wanna be Olympians) is the “coach,” Todd Carey, VP Sales and Marketing. Todd feels strongly that water polo is his Olympic calling, maybe because he likes a good challenge that also includes great strategy. A project he thinks would take gold is Sioux Center Health, a design-build project that definitely reached podium status. The interior, exterior, donor, and interactive digital signage for this new hospital shine like a gold medal.
Erin Carey would rally her team together for the swimming relay in the Summer Olympics! Her gold medal project was a close call between projects, but the Dundee Theater took home the gold. The “faux neon” LED signage sets this project apart and creates a unique appearance at night for patrons and employees. Erin embraces her creative side with another artistic project for the Hoff Family Arts and Culture Center. This project includes a donor recognition wall made up of many styles: dimensional letters in acrylic, plaques with etching or recessed text, and vinyl lettering. These work together to make a statement while coordinating well with the industrial architecture.
Hailing from the mile-high city, Justin Halverson thinks he’d place on the podium in water polo if he competed in the 2021 summer games. His most recent gold medal project was with Denver Health Outpatient Medical Center. One notable part of this project is the wayfinding monument signs with a map of the campus. These are made from translucent acrylic with a digital print of the map underneath, which is easy to switch out when updates arise. This gold medal project is well-deserved; Justin put in countless hours to ensure this project made it to the podium and beyond. A project that was a close runner-up, receiving a silver medal for Justin, is with the Air Force Academy Athletics. Our team helped them transform plain cement walls into inspiring, motivating walls with floor-to-ceiling custom graphics and illuminated Air Force Academy logos. This has helped their recruitment tactics and engagement with prospective athletes.
Ann would dive headfirst into her 2021 Olympic premiere by taking it to the high boards in diving. Ann’s gold medal project is the UNC history wall. Ann worked to earn a perfect score, despite the challenges thrown in her pool along the way. She worked hard to execute a perfect 10 score: an extremely creative and fantastic design. ASI Signage’s teamwork was the key to this gold medal earned!
From the city of the White Sox, Da Bears, and deep-dish pizza, Dan Salamone is the next up to bat on the 2021 Summer Olympics baseball team! His work for the Greenfield of Geneva retirement community would definitely earn a spot on the podium. This design-build, exterior signage project hit the home run. The main entrance monument signage is unique, as it is constructed with custom brick masonry and illuminated letters. From the positive atmosphere, appreciative client, and purpose behind the project, our team was able to contribute to an environment that was improving the lives of our senior population. Another way Dan is helping improve the lives of patrons is at the Lansing Public Library. Signage in this library was designed to inspire readers of all ages. The wayfinding signage our team designed shows that no detail goes unnoticed, especially the silhouetted symbols, such as a water faucet, above signs for water fountains and restrooms. Nice work, Dan!
Tom Wilcoxen thinks he’d be your next 2021 Olympic basketball player from Central Illinois! Signage for the Ronald McDonald House Charities (RMHC) building in Peoria earned a spot as a medalist. One of the many special aspects of this project is the exterior signage on the top of the building. This is lit in a way that acts as a beacon of hope and help to all those on the surrounding streets and on the interstate. Tom and his team collaborated with RMHC to deliver exceptional work for this organization that works towards a wonderful cause. Tom enjoys helping people find where they need to go, whether that destination is the Ronald McDonald House or Bradley University. The wayfinding signage at Bradley University was designed with prospective students and their families in mind. The most prominent sign in this package is a 9 feet tall illuminated exterior wayfinding sign on the corner of the campus, right at the spot where Google Maps leads visitors. This helps prospective families easily find the building they are looking for.
From the heartland of Iowa, Tony Squire feels his Olympic calling would be on the baseball team if he went to the Summer Olympics. He thinks he could earn a gold medal in two projects: the Krause Gateway Center and the Outlets of Des Moines. These projects required strategy, planning, and seamless execution on game day, just like baseball. Tony’s technical thinking came in handy during these projects because of the magnitude and complexity of each project. Another project that required technical expertise, but also was creatively designed, is the Spirit of Generosity donor wall at the Iowa State Fair. This wall is inspired by a stained glass piece the client presented and it was beautifully executed by our ASI Signage team. This wall also includes an educational component, informing each visitor how to get involved in the Spirit of Generosity campaign.
Pat Mescher would sail right into Tokyo on the Summer Olympics sailing team! His work for Sammons Financial Group would earn him a medal and a spot on the podium. In this design-build project, the designer, client, and our signage team collaborated to create elevated exterior signage. The custom millwork digital kiosks in the lobby of this building are especially impressive, communicating the client’s story and brand. Another project that made it on the podium for Pat is the GuideOne signage during their rebranding. We manufactured a variety of interior and exterior logo signs, which included reverse channel illuminated signs and large painted aluminum letters with ground lights. However, the most impressive aspect of this project is that GuideOne also rebranded in 1999, with the help of ASI’s team for signage. We keep our customers satisfied and coming back for more, even 20+ years after completing a project!
Bryce would join Tony and Dan on the baseball field for the 2021 Summer Olympics, hitting dingers every day. Getting the gold (black and gold in Iowa City) for his work at the UIHC Stead Family Children’s Hospital in Iowa City. This diverse project had many dynamic aspects, including 9 donor walls. With many moving parts and lots of players, it took team collaboration to make it a home run. Bryce also worked on the extensive signage for Kinnick Stadium. This included enormous exterior signs, environmental graphics, wayfinding signage, and distinctive exterior donor signage.
Do you want to be next up on the podium? Reach out anytime with any questions or ideas!
Bringing spark, personality, and sign expertise to Eastern Iowa, Bryce Carlson makes a big impact with his clients. He's seen nearly everything: mixed-use development, Big 10 stadium, large hospitals, and more. Learn more.
If you’re thinking or contemplating a history wall for your facility, you’re in the right place. We chatted with our Environmental Graphic Designer, Andrej Steinbergs, on “How to history wall” and we’re excited to share some questions to ask, and his expertise, with you.
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