Team News

We asked our team of sign experts this same question... what sport would you compete in if you were at the Olympics? Here they share their Olympic sport and which project they think took home a gold.

How can we help? This has been a regular question these days. Here's ways you can thank a healthcare or essential worker and what we've been doing to help in our community.

Ashley LaRue, ASI’s own health champion, shares what she’s learned over 13 years as an advocate for healthy work habits and ways she’s helped get our team moving through employee wellness initiatives.

The mountains were calling, and she had to go! Transplanting to ASI-Colorado, Ann brought her 10 years of sign experience into a project management role. Now, she's ready for her next adventure as an ASI Expert. Check out her fresh outlook, fresh ideas, and 'get it done' attitude.

At ASI, we are challenging the norms. So what does that mean? It means improving our internal processes and translating that to our customers, easing stress and frustration while reducing the amount of time customers wait on projects. Check out the changes we've made to our production process.

He uses all the data but also goes all out for his clients. Justin Hart is a relative "newbie" to the ASI Signage Expert team, but 3 years into his career he's making waves with great projects and even better customer service.

Small town guy, Tom Wilcoxen, brings big city ideas to clients throughout Illinois.

As a lifelong learner and son of a teacher, who loves to get his hands dirty, President and COO Michael McKeag's interests lie deep in all facets of business.

Environmental graphic design (EGD) is part of the everyday fabric of our lives, and many of us never notice it—and that’s no accident.

Designers need to be experts at interpreting brand standards and putting a creative spin on how logos, colors, and fonts work within a complete architectural signage package. Fabricators bring the vision to life.

We can handle every facet of digital printing, from design to production to installation.

"We provide turnkey solutions. We design, build, and install signs. For construction professionals who already have so much to worry about, we provide a one-stop solution."

"ASI is capable of managing all of our large, unique projects while always paying close attention to detail."

As a family-run business that grew out of our founders garage to a state-of-the-art manufacturing facility, ASI Signage knows about vision, perseverance, and grit.

"Everyone here at ASI truly wants the best solution for the client." — Dan Salamone

"What we can offer our clients is quite unique. Sure, there are commercial sign manufacturers, but we offer a full-service architectural sign solution that begins with consulting, designing, engineering, and continues until final installation."

You may wonder what ASI Signage Project Managers do. The answer is simple: They do it all. Learn more about the roles and goals of our 11 Project Managers from Ronda, Michael, and Katie.

Most people don't start a decades-long second career in their 60s, but Bob and Sylva Dixon aren't most people. With much courage, Bob and Sylva left their hometown area of 60 years and moved to Grinnell as the fifth and sixth employees of ASI Signage Latimer Group.

The designers in this department have an eye for detail and a collaborative spirit. Production designers work with both the sales teams to understand the clients' goals and the production experts to figure out the best ways to produce the desired look.

"We don’t promise things we can’t deliver. I think it’s so important to be proactive and have those discussions with clients and architects early in the process so that everyone has a clear understanding of what materials and fabrication methods."

There are almost limitless possibilities to what we can do. I love projects that push our designers to come up with new ideas and push our production experts to figure out what materials and methods are needed to achieve something that’s never been done before.

"Our knowledgeable and experienced in-house signage design team differentiates us. When I’m trying to help a client figure out specifically what they need for their project, having a team that can conceptualize ideas, design that idea, AND create a prototype of the idea is fantastic."

Let's talk for a minute about teamwork. Sometimes it takes an entire team to make it happen, but all of the individual components have merit. Such was the case with the Market to Market Relay (M2M).

25 years after a life-changing leap of faith, Dottie McLaughlin is retiring from ASI and leaving behind a legacy.

ASI is beginning a new journey in Wellness in 2017. We have established a voluntary program called "A Sign of Good Health" to help protect our most important asset: our employees.

Twelve ASI employees participated in the February Take Away Hunger event in Grinnell, Iowa. This was our second year volunteering to make an impact on the global fight against hunger by "giving through doing."

Excellent customer service should be a top priority for any successful and thriving business. With that in mind, in 2016 ASI implemented a new position of Account Manager in our Nebraska office.

ASI’s Karen Hanson, as part of this year’s Poweshiek Leadership Program (PLP), recently visited the Iowa State Capital to witness state government functions and how local leaders have the ability to impact future decisions.

As an ASI affiliate headquartered in Grinnell, Iowa we have serviced the architectural sign industry for over 30 years. Over that time we’ve worked with many great people and created some of the best architectural signage across the Midwest.