Reset & Reimagine: 2021 is through. Here’s the focus for 2022.
Customer focused. Outgoing. Professional. Bryce Carlson is a signage leader in Eastern Iowa.
Bringing spark, personality, and sign expertise to Eastern Iowa, Bryce Carlson makes a big impact with his clients. He's seen nearly everything: mixed-use development, Big 10 stadium, large hospitals, and more. Learn more.Read More
Meet Erin Carey, Nebraska Sign Expert With Passion And Creativity
Meet Tony Squire, Iowa Sign Expert With An Eye For Detail
Which sport would you compete in if you were at the Olympics?
We asked our team of sign experts this same question... what sport would you compete in if you were at the Olympics? Here they share their Olympic sport and which project they think took home a gold.Read More
Opposites Attract: Science + Art = Environmental Graphic Design
From Signage to Shields. Thankful for our healthcare workers, and helping where we can.
Signs of Good Health: Challenging Employee Wellness
Ashley LaRue, ASI’s own health champion, shares what she’s learned over 13 years as an advocate for healthy work habits and ways she’s helped get our team moving through employee wellness initiatives.Read More
Expert Profile: Ann Pauls
The mountains were calling, and she had to go! Transplanting to ASI-Colorado, Ann brought her 10 years of sign experience into a project management role. Now, she's ready for her next adventure as an ASI Expert. Check out her fresh outlook, fresh ideas, and 'get it done' attitude.Read More
A New Process Delivers Smart Solutions
At ASI, we are challenging the norms. So what does that mean? It means improving our internal processes and translating that to our customers, easing stress and frustration while reducing the amount of time customers wait on projects. Check out the changes we've made to our production process.Read More
Expert Profile: Tom Wilcoxen
Meet Michael McKeag, President and COO
When Design & Manufacturing Collaborate: Clients Win!
Designers need to be experts at interpreting brand standards and putting a creative spin on how logos, colors, and fonts work within a complete architectural signage package. Fabricators bring the vision to life.Read More
5 Things You Should Know About Our Digital Print Capabilities
Meet the Expert: Pat Mescher
Expert Profile: Justin Halverson
Boston Strong. Grinnell Proud.
Expert Profile: Dan Salamone
Expert Profile: Erin Carey
"What we can offer our clients is quite unique. Sure, there are commercial sign manufacturers, but we offer a full-service architectural sign solution that begins with consulting, designing, engineering, and continues until final installation."Read More
Team Profile - Project Management
Love. Music. Family. Signs.
Most people don't start a decades-long second career in their 60s, but Bob and Sylva Dixon aren't most people. With much courage, Bob and Sylva left their hometown area of 60 years and moved to Grinnell as the fifth and sixth employees of ASI Signage Latimer Group.Read More
Team Profile - Production Design
The designers in this department have an eye for detail and a collaborative spirit. Production designers work with both the sales teams to understand the clients' goals and the production experts to figure out the best ways to produce the desired look.Read More
Expert Profile: Bryce Carlson
"We don’t promise things we can’t deliver. I think it’s so important to be proactive and have those discussions with clients and architects early in the process so that everyone has a clear understanding of what materials and fabrication methods."Read More
Expert Profile: Todd Carey
There are almost limitless possibilities to what we can do. I love projects that push our designers to come up with new ideas and push our production experts to figure out what materials and methods are needed to achieve something that’s never been done before.Read More
Expert Profile: Tony Squire
"Our knowledgeable and experienced in-house signage design team differentiates us. When I’m trying to help a client figure out specifically what they need for their project, having a team that can conceptualize ideas, design that idea, AND create a prototype of the idea is fantastic."Read More
Teamwork and 17 Legs: Market to Market Relay
Let's talk for a minute about teamwork. Sometimes it takes an entire team to make it happen, but all of the individual components have merit. Such was the case with the Market to Market Relay (M2M).Read More
From a Leap of Faith to a Lasting Legacy
New wellness program: "A Sign of Good Health"
Twelve ASI employees participated in the February Take Away Hunger event in Grinnell, Iowa. This was our second year volunteering to make an impact on the global fight against hunger by "giving through doing."Read More
Account Management at ASI
Excellent customer service should be a top priority for any successful and thriving business. With that in mind, in 2016 ASI implemented a new position of Account Manager in our Nebraska office.Read More
ASI at the Iowa State Capital
ASI’s Karen Hanson, as part of this year’s Poweshiek Leadership Program (PLP), recently visited the Iowa State Capital to witness state government functions and how local leaders have the ability to impact future decisions.Read More
How To Rock Architectural Signage for 30 Years
As an ASI affiliate headquartered in Grinnell, Iowa we have serviced the architectural sign industry for over 30 years. Over that time we’ve worked with many great people and created some of the best architectural signage across the Midwest.Read More