Branding Through Signage
Thu, 22 Sep 2016
The most important and valuable asset that a company owns is its brand. Bringing the brand into your facility space creates a multi-dimensional experience that is physical and sensory, creating a memorable impression.
How Signage Brands Your Environment
Environmental branding creates a sense of place or familiarity. It is particularly effective in retail and public spaces (take a stroll through any mall), and is often applied to corporate settings to reflect and elevate the character of a company and enhance the user’s experience. Branded work spaces create a personal connection to your brand, increase employee engagement, and studies show it improves performance as well.
- How can my brand carry over into a built space or physical environment?
- How can a sign system and environmental graphics help shape my brand?
Interior, exterior and digital signage are very effective vehicles for a company to showcase its brand within a facility. A creative sign design can promote the organization’s brand throughout its facility by integrating the logo, organizational colors, and themes effectively into the signage. The addition of environmental graphics works to further develop a cohesive climate, effectively extending the audience experience deeper into the organization’s messaging. Key within is an integrated approach to create a common consistency in the messaging across all elements.
Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.
Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.
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