ASI is Going Back to School to Grow!
Tue, 15 Mar 2016
A group of students recently focused on ASI, Iowa for a class marketing project. The entrepreneurial class through the University of Iowa’s John Pappajohn Entrepreneurial Center and Institute for International Business performed a market study focused on the potential for an Iowa-based sign company to expand into the Middle East markets.
As a leader in the architectural signage market throughout the United States, ASI also has an international reach with global partners in 35 companies. Besides ASI, Iowa, the UI Fall semester class focused on several other businesses, including Happy Joe’s Pizza (Bettendorf), Higher Learning Technologies, and Cardiostrong (both of Iowa City).
Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.
Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.
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