ASI Corporate Site

Expert Profile: Dan Salamone

April 2018

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Business Development Manager


How long have you been with ASI Signage?

Well, I’ve been selling signage since the 1980s. I was one of the original sales people when the ASI franchise opened a Chicago office. I did take a few years away and worked in California for a while. But ultimately I came back to Chicago and to my love of architectural signage. When this office joined forces with ASI Latimer Group in Grinnell, I was adopted into the Latimer family. And to this day, I still enjoy working throughout Chicagoland.

What type of businesses do you work with?

All of them! For a time, it seemed like I worked on lots of healthcare projects, including the Ann & Robert H. Lurie Children’s Hospital. Recently I’ve been working with architects on high-rise residential buildings and some education projects, including some really cool signage features at Northwestern University.

What was a particularly memorable project?

There was a funny series of coincidences with a project for Mars Food. They were moving from L.A. to Chicago to be closer to other Mars Global corporate offices. I’d done some work with Mars Global before, so they recommended me to the Mars Food division when they were looking at a building in Chicago. When I met them onsite at their new building, I realized I had done all the signage for that building with the previous owner. For the client, it was reassuring for them to know that I already knew their business AND the building they were about to move into.

How does ASI differentiate itself from the competition?

Everyone truly wants the best solution for the client. For example, I worked on another corporate move project, but this time it was for ConAgra. They were moving from Omaha to Chicago. My colleague Todd Carey had worked with them in Nebraska, and we wanted to make sure the move was as seamless as possible from a signage perspective. We worked together and helped them figure out their signage needs for their new space. It wasn’t about what client was in whose territory, it was about focusing on the best solution for the client. You don’t always see that type of cooperative effort with a business. And for the client, even though they were in a new city, they felt like they had a familiar partner by their side.

What do you like to do when you’re not working?

I spend a lot of time with my wife and daughter. We cook together a lot. I’m no chef, but I make a pretty great spaghetti sauce that was a family recipe my parents used at their restaurant back in the day. I’m also a sports fanatic, so I also spend a lot of time watching sports—and playing when I can. Hockey was a big part of my life growing up. I still love to be on the ice when I can.

If you could go on an all-expenses paid dream vacation, where would you go?

Italy! We’ve been there before, but I’d love to take my time and explore more of the country. It’s part of my heritage. My grandfather was born in Sicily. So to explore those roots and really experience the culture would be the best.

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