5 Easy Steps to Great Digital Signage
1. Keep it Simple.
Start small and keep the initial implementation simple. Digital signage can be shiny and exciting but go slow, phasing can be a great way to implement. Start with a very visible location and a reasonably simple content scheme that can be handled and updated easily. Whether it’s software, hardware, or networking, if it’s difficult, it’s not sustainable.
2. Digital Signage Strategy is Marketing Strategy.
Digital Signage is Marketing. Digital signs have specific functions for specific locations, such as directories, meeting room information, event listings, etc. But, in many instances there is downtime with any digital sign. Using your marketing plan, you can seamlessly deploy content based on the audience, times of day, and locations to align with your marketing strategy. Timing digital content for the appropriate audience, at the appropriate time, is very effective for reaching your next potential customer.
3. Content is King, but keep it fresh.
Find a way to make the user "stop and smell the roses". You only have them for a few seconds so make it count. Use motion, animation, color, etc. People love video – so, use it. If users think what they’re viewing is cool, there is a greater influence on their positive experience in your facility.
4. Invest in your people as well as your infrastructure.
Digital Signage can be automated but it pays to have an "expert" on your team. The major misconception in the industry is that digital signage is difficult to use. In fact, it is the opposite. If part of your implementation strategy is to have a system “gatekeeper” this will go a long way to a successful initiative. If you have a team member “owning” your system it will be worth it. You must believe in the system, but also make it so your people do too.
5. Grow and expand.
If you have mastered one digital sign you can and will master 10, 25, even 100. The daunting task isn’t installing 100 screens, it is having the plan to maintain them with fresh and relevant content that can be automated or maintained will little effort from your team and gatekeepers.
IT CAN BE DONE, JUST DO IT RIGHT!
We nominated, now go vote for your favorite signs from 2019. Donor walls, interior signage, exterior signage, stadium signage, theatre signage, it's all represented in projects from 2019. View all the details here and vote @ASILatimerGroup Facebook page.
Every theatre is unique in terms of architectural design, materials, goals for the project, and customer type. Here are three common themes that all cinema signage projects have in common. Budget, brand, and beauty are to be considered in all theatre signage. Learn more here.
Developers, architects or property owners looking to capitalize on the live-work-play trend, should consider the key role signage plays in promoting, directing and informing patrons of mixed use developments. From choosing the right sign partner to design considerations. Put signage to work.
Like what you see?
Get more ideas, design, and inspiration delivered to your inbox on a monthly basis. Sign up for our email, we won’t waste your time!