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Signage Solutions That Market Your Mixed Use Development

Developers, architects or property owners looking to capitalize on the live-work-play trend, should consider the key role signage plays in promoting, directing and informing patrons of mixed use developments. From choosing the right sign partner to design considerations. Put signage to work.

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Easy Planning: 3 Factors for Smart Sign Budgets

Here’s where to start and how design, material, and facility all impact your budget for interior ADA signage, code signs, wayfinding signage, and more. Sign design and sign pricing examples are shared.

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Signs of Good Health: Challenging Employee Wellness

Ashley LaRue, ASI’s own health champion, shares what she’s learned over 13 years as an advocate for healthy work habits and ways she’s helped get our team moving through employee wellness initiatives.

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Creative Outdoor Signage: Specialty Healthcare for Pets

Are you a cat or a dog person? MedVet unveils new Chicago location and Carmine Giso gives us the inside scoop on the outdoor signage.

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Large Outdoor Signage: When going big delivers huge value.

The University of Iowa uses a custom outdoor signage product to elevate their Hawkeye brand in a big, bold way. Using an affordable "flex face" material, this flexible PVC solution is a big bang for their branding buck. Discover how to affordably amplify your brand with custom-shaped signage.

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We launched a new signage website, why should you care?

3 ways we designed our website to make our client's lives easier. Sign ideas. Signage experts at your fingertips. Proof from other sign clients in your industry.

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Enhance Every Experience With Near Field Communication (NFC)

Near Field Communication (NFC) allows anyone with a smartphone, the ability to interact with signage through these tags and make static signage interactive. 4 Benefits and All The Possibilities.

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Expert Profile: Ann Pauls

The mountains were calling, and she had to go! Transplanting to ASI-Colorado, Ann brought her 10 years of sign experience into a project management role. Now, she's ready for her next adventure as an ASI Expert. Check out her fresh outlook, fresh ideas, and 'get it done' attitude.

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A New Process Delivers Smart Solutions

At ASI, we are challenging the norms. So what does that mean? It means improving our internal processes and translating that to our customers, easing stress and frustration while reducing the amount of time customers wait on projects. Check out the changes we've made to our production process.

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The Right Sign for Your Business

Successful signage involves more than creating an attractive arrangement of logos and slogans. It is also a blending of complex elements such as marketing, demographics, an understanding of visual acuity, conspicuity, and obliquity.

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5 Keys To Healthcare Signage + Pro Tips for a Better Customer Service Experience

Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.

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What to expect when you're expecting a building addition...signage-wise, that is.

Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.

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Expert Profile: Justin Hart

He uses all the data but also goes all out for his clients. Justin Hart is a relative "newbie" to the ASI Signage Expert team, but 3 years into his career he's making waves with great projects and even better customer service.

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Expert Profile: Tom Wilcoxen

Small town guy, Tom Wilcoxen, brings big city ideas to clients throughout Illinois.

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3 Signage Material Swaps You’ll Appreciate

Advances in technology have made it possible to produce durable, lightweight materials to use for ADA code signage, donor recognition walls and signs, exterior signage, and interior signage.

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Expert Profile: Carmine Giso

"Being able to bring expertise in products, and knowledge of sign codes makes it that much easier for my clients as they work through rebranding or a new building project."

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The Results Are In and a Guitar Wins the 2018 Favorite Sign

We started with a small sketch and a 'pie in the sky' idea for the Kum & Go Stage signage.

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LRV Calculator for ADA Signage

As an industry 'rule of thumb', a 70% Light Reflectance Value (LRV) contrast between sign text and background colors is an ideal guideline to follow when evaluating color and finish options.

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ADA Sign Guidelines White paper

White Paper title ADA Accessible Signage Update. This white paper outlines all of the updated codes issues related to ADA signage.

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A Marketer’s Mindshift: Finding Your Way Through Wayfinding Signs

"Back in my 20s, I had a big shift in how I observe and think about signs. Then in my 30s, another shift in my mindset affected my job as a marketer."

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Fall In Love With Fascia All Over Again

There are new reasons to fall in love with the Fascia sign system! What are those reasons, you ask?

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Meet Michael McKeag, President and COO

As a lifelong learner and son of a teacher, who loves to get his hands dirty, President and COO Michael McKeag's interests lie deep in all facets of business.

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Opposites Attract

Environmental graphic design (EGD) is part of the everyday fabric of our lives, and many of us never notice it—and that’s no accident.

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When Design & Manufacturing Collaborate: Clients Win!

Designers need to be experts at interpreting brand standards and putting a creative spin on how logos, colors, and fonts work within a complete architectural signage package. Fabricators bring the vision to life.

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Graphics: 5 Things to Consider When Considering Environmental Graphics

Graphics: Like environmental graphics? Here are 5 items our team accesses when it comes to graphics for a facility, and you should too.

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5 Things You Should Know About Our Digital Print Capabilities

We can handle every facet of digital printing, from design to production to installation.

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Recognition Systems: Start Small To End Big

The ASI team knows a thing or two about donor campaigns and recognition displays. We suggest you follow these small steps to recognizing your donors in a creative, thoughtful way.

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Meet the Expert: Pat Mescher

"We provide turnkey solutions. We design, build, and install signs. For construction professionals who already have so much to worry about, we provide a one-stop solution."

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Expert Profile: Justin Halverson

"ASI is capable of managing all of our large, unique projects while always paying close attention to detail."

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Boston Strong. Grinnell Proud.

As a family-run business that grew out of our founders garage to a state-of-the-art manufacturing facility, ASI Signage knows about vision, perseverance, and grit.

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Expert Profile: Dan Salamone

"Everyone here at ASI truly wants the best solution for the client." — Dan Salamone

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5 Things We Learned From Libraries

Libraries hold a special place in our heart here at ASI. We’ve partnered with libraries and their communities across the states of Colorado, Nebraska, Iowa, and Illinois on renovations, new builds, and recognition displays.

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Expert Profile: Erin Carey

"What we can offer our clients is quite unique. Sure, there are commercial sign manufacturers, but we offer a full-service architectural sign solution that begins with consulting, designing, engineering, and continues until final installation."

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Our Favorite Signs from 2017

In the Colorado, Nebraska, Iowa, and Illinois territories we really had some fun in 2017. We'd like to share just a few of our favorite signs from last year.

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Team Profile - Project Management

You may wonder what ASI Signage Project Managers do. The answer is simple: They do it all. Learn more about the roles and goals of our 11 Project Managers from Ronda, Michael, and Katie.

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Love. Music. Family. Signs.

Most people don't start a decades-long second career in their 60s, but Bob and Sylva Dixon aren't most people. With much courage, Bob and Sylva left their hometown area of 60 years and moved to Grinnell as the fifth and sixth employees of ASI Signage Latimer Group.

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Team Profile - Production Design

The designers in this department have an eye for detail and a collaborative spirit. Production designers work with both the sales teams to understand the clients' goals and the production experts to figure out the best ways to produce the desired look.

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Expert Profile: Bryce Carlson

"We don’t promise things we can’t deliver. I think it’s so important to be proactive and have those discussions with clients and architects early in the process so that everyone has a clear understanding of what materials and fabrication methods."

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Meet our new Pull-Tab Sign Series!

ASI’s new pull-tab sign series communicates critical patient information in a sleek and stylish way, which is also ADA and HIPAA compliant.

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Expert Profile: Todd Carey

There are almost limitless possibilities to what we can do. I love projects that push our designers to come up with new ideas and push our production experts to figure out what materials and methods are needed to achieve something that’s never been done before.

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Proactive Problem Solving is how ASI Saves the Day for Clients

ASI recently completed a total signage package for the Element by Westin hotel in West Des Moines, Iowa. Hotels are challenging from an architectural signage standpoint, requiring signs which serve a variety of purposes for guests and staff.

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Expert Profile: Tony Squire

"Our knowledgeable and experienced in-house signage design team differentiates us. When I’m trying to help a client figure out specifically what they need for their project, having a team that can conceptualize ideas, design that idea, AND create a prototype of the idea is fantastic."

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Bring the Outdoors In!

Get the look of Cor-ten (rusted) steel using aluminum and our faux weathering/rusting steel finishing process.

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Don’t Get Stuck in the Stairwell!

Stairwell signage is a common area of confusion when it comes to knowing what signs are necessary. We're here to tell you what is required for both life safety and ADA (Americans with Disabilities) needs.

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Teamwork and 17 Legs: Market to Market Relay

Let's talk for a minute about teamwork. Sometimes it takes an entire team to make it happen, but all of the individual components have merit. Such was the case with the Market to Market Relay (M2M).

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From a Leap of Faith to a Lasting Legacy

25 years after a life-changing leap of faith, Dottie McLaughlin is retiring from ASI and leaving behind a legacy.

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ADA Through 5 Frequently Asked Questions

Our team is asked numerous questions on ADA guidelines for signage, every day. Here are a few answers to the most frequently asked questions.

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New wellness program: "A Sign of Good Health"

ASI is beginning a new journey in Wellness in 2017. We have established a voluntary program called "A Sign of Good Health" to help protect our most important asset: our employees.

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Continuing Education: Wayfinding, the Psychology of Movement

The science of wayfinding is a comprehensive process designed to orient people, as well as guide them to their desired destination. Signage is the key component of any successful wayfinding solution.

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Leaving a Mark – ISU Awards Day

Iowa State University’s College of Design 2017 Awards Day program "Leave Your Mark" awarded over $100,000 in scholarships to 109 students. ASI was pleased to present Mariah Norton with this year’s ASI Design Scholarship!

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Aluminum Steals the Look of Rusted Steel

Get the industrial look of rusted steel using aluminum and ASI's faux weathering and rusting finishing process.

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5 Easy Steps to Great Digital Signage

Check out these 5 easy steps to great digital signage, straight from you ASI signage experts.

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Continuing Education: ADA Sign Guidelines

Accessibility is a big part of most interior architectural sign projects. Wayfinding and room identification allow all people, including those with disabilities, to navigate though a facility. Understanding the latest accessibility codes and requirements is important for all architects.

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Cluttered hallways?

Tired of pieces of paper taped to your walls? ASI’s Fascia Series has added a new and innovative product solution for continuously changing messages!

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ASI Cares…

Twelve ASI employees participated in the February Take Away Hunger event in Grinnell, Iowa. This was our second year volunteering to make an impact on the global fight against hunger by "giving through doing."

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Reflection™ - Versatile Flat Faced Solution for any Surface or Environment

ASI is widely considered as a leader on company sign and service innovation. We are proud to offer superior product solutions for interior signage, exterior signage and digital signage.

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Inspiration in a Standard System

Customizing a standard product is a wonderful option to transform a stock system into a look that is unique to your facility. Utilizing a standard (mass-produced) product for your custom sign system can better adhere to a consistent appearance, yet still add flexibility.

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Evolving Sign Codes

In recent years the International Building Code (IBC) was widely implemented and essentially the standard rule. All stairwell signs were to follow the same set of requirements with only a rare deviation. Not today.

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Account Management at ASI

Excellent customer service should be a top priority for any successful and thriving business. With that in mind, in 2016 ASI implemented a new position of Account Manager in our Nebraska office.

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Infinity™ - Versatile Architectural Signage Solution for Interior Environments

What do Jetblue Airways, the Dallas Museum of Art, the Children’s hospital Boston, the University of Illinois at Chicago and the Cincinnati Zoo have in common? They have chosen Infinity™ as the solution for their Wayfinding challenges.

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ASI at the Iowa State Capital

ASI’s Karen Hanson, as part of this year’s Poweshiek Leadership Program (PLP), recently visited the Iowa State Capital to witness state government functions and how local leaders have the ability to impact future decisions.

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2016 Featured Projects: Illinois, Iowa, Nebraska, Colorado

As this year comes to a close, we take a moment to reflect and share our great appreciation to all of you for our successes of 2016. Giving a nod to each of our regional offices, it was difficult to choose a featured project for the year. We think you’ll like these!

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Digital Environmental and Wall Graphic Signs for Interior Branding

Interior design and branding are key drivers in the expanding use of large format environmental graphics. When wall surfaces are changed into a floor-to-ceiling impression, the entire user experience is transformed.

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Puzzle: Truly Lockable Insert Sign

Puzzle is a complete sign family featuring wall and door mounted solutions, suspended signs, projecting signs and can be mounted to monoliths to create a unique solution.

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Digital Signage Made Easy

ASI Signage Innovations has been using Samsung MagicInfo, a very versatile line of digital displays that feature on-board software for digital signage applications. The best part about this software is that the media player is included with every display - at no additional cost!

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Branding Through Signage

The most important and valuable asset that a company owns is its brand. Bringing the brand into your facility space creates a multi-dimensional experience that is physical and sensory, creating a memorable impression.

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Considerations for Developing a Donor Recognition Display

A key part of many donation campaigns is to recognize and honor the significant gifts. The following list provides some basic points in developing a Donor Recognition Display.

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Color-Changing LED Technology for Eye-Popping Signage

LED technology has been in the forefront of the signage industry for the past decade. Now color-changing LEDs have taken center stage.

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Design Build Series Part 2: Project Example

In the second installment of this topic, we share a case study example of a recently completed healthcare project (see our part 1: introduction for further information on the Design-Build process).

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Venus Panel System

The Venus Panel product line is a durable, flat-face modular interior signage system designed for architectural environments.

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Design-Build Series Part 1: Introduction

The Design-Build process is a unique process to deliver a highly professional consultative and creative service consisting of logical, sequential steps to analyze, plan, design, specify, document, implement and maintain identity and wayfinding signage solutions.

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Illumination Design Solutions for Architectural Signage

When lighting is added to signage, it is usually done for practical purposes – to ensure the sign’s message is visible at all hours of the day. However, with architectural signage and environmental graphic design, illumination takes on other functions.

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ASI is Going Back to School to Grow!

Thanks to the University of Iowa for a great write-up on our partnership with the entrepreneurial class on a market study project. A group of students recently focused on ASI, Iowa for a class marketing project.

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Lunch-n-Learn Training Sessions: Signs 101

ASI's commitment to providing innovative solutions for architectural environments includes training and educating professionals in the community. This month our central Iowa team has begun a series of "Sign 101" lunch-n-learn sessions.

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ASI Legacy Series - Custom Aluminum Solutions

ASI exterior Legacy Series is a heavy-gauge aluminum and rock-solid construction. Built to architectural quality standards with pre-engineered, time-tested fabrication methods, aluminum signage offers exceptional strength and durability for exterior environments.

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Jigsaw: Unique Patented Modular Signage

As we’re nearing the end of 2015 and reflected on everything we have achieved this year, we’re also excited to start 2016 with the launch of 2 new modular sign products: Jigsaw and Puzzle.

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5 Reasons Your Signs Are Not ADA Compliant

ADA signs are designed, specified, and fabricated everyday. Some are done the right way and well, others are not. Indeed, there are a few key aspects that all ADA signs must comply with and a few simple rules that must be followed.

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ASI OOS - Online Ordering Service

ASI’s Online Ordering Service (OOS) is a powerful and intuitive, web-based system that streamlines the often complex process of ordering incremental signage without compromising brand integrity.

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Sioux Center Health Case Study

The community of Sioux Center built a new 120,000 sq. foot, state of the art hospital and medical clinic, opening in 2014. They required a complete interior and exterior signage and wayfinding solution as well as digital display and donor wall designs.

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New Comprehensive Interior Signage Solutions

We are pleased to add a new line of comprehensive line of interior signage products and solutions to our portfolio. This includes Countertop Displays, Freestanding Displays, a patented MagaFrame lens system and the Wall Ceiling Displays.

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FasciaFreestyle - Slim and Modern Sign System

As a leader in interior signage, exterior signage and digital signage solutions, we are excited to introduce a new product to our catalog: FasciaFreestyle, a bright, simple and unique system that brings fun and versatility into the wayfinding industry.

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Fast Track Signs Rebranding - Danfoss Case Study

From Sauer-Danfoss to Danfoss Power Solutions. A rebranding story.

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How To Rock Architectural Signage for 30 Years

As an ASI affiliate headquartered in Grinnell, Iowa we have serviced the architectural sign industry for over 30 years. Over that time we’ve worked with many great people and created some of the best architectural signage across the Midwest.

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Signs of Hope - How the Cedar Rapids Public Library Overcame a Flood

In 2008, a flood completely destroyed the Cedar Rapids downtown Public Library building, along with half of the library's collection. The library reopened in August 2013 and saw an astounding 600,000 visits from the community in its first year of service.

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