Welcome To ASI Signage Latimer Group!
ASI has consistently championed innovation with industry-leading products and services. Our ability to service global architectural signage programs is unparalleled. The organization is represented by 41 North American locations and has a presence in more than 35 countries. This network provides a unique ability to effectively balance internal manufacturing capabilities and external procurement, ensuring that each program can be developed, manufactured and managed worldwide with respect to the client’s budget and implementation needs.
Our ASI affiliate has been in business for over 30 years while the ASI network in the United States has been in existence for the last 50 years. Tom and Dianne Latimer are the owners of ASI in Iowa, Nebraska, Illinois, Colorado and Wyoming, and have grown their company from two employees in 1985 to 100 employees today. That growth has been due to providing new and innovative sign products along with an absolute commitment to customer service. Tom and Dianne were nominated and selected as SBA Small Business Persons of the year in 1993.
Over the years, the Company has implemented numerous quality programs ranging from TQM, to Deming, which is driving the business platform today. ASI Signage Latimer Group has sales and installation offices in Des Moines, Grinnell, Iowa City, Omaha, Denver, Central Illinois and Chicago. We have over 65,000 square feet of manufacturing space that has successfully supported and implemented numerous multi-location projects. Further, ASI provides a web based on-line ordering system (OOS) along with a global account management system (GAM). These instruments provide for easy reorder activity and timely information about the implementation process.
Our ASI affiliate is led by our President/CEO, Michael McKeag. Mike leads a management team consisting of the following personnel:
Todd Carey, Vice President of Business Development and Marketing – Employee since 2000
Brett McGriff, Chief Financial Officer – Employee since 2010
Ronda Geurts, Director of Project Management – Employee since 1985
Allen Hillgartner, Director of Production – Employee since 1997
Ben Latimer, Director of Business Systems and Digital Signage – Employee since 2006
Chad Rose, Director of Installation – Employee since 2012
Eugene Peart, Production Design Manager – Employee since 2012
Kristin Adkins, DesignBuild Specialist and Company Communications – Employee since 1993
Our company is guided through leadership and market changes by a formal board of advisors, which includes all owners, the President/CEO, COO, CFO and key outside consultants. The company’s founders, Tom and Dianne Latimer serve as the Chairman of the Board and Vice-Chairman respectively.