ASI Corporate Site

Welcome To ASI Signage Latimer Group!


Our “why” is people, families, and communities.

Tom and Dianne Latimer, also the nice grandparents in the video above, started this business in their garage in Grinnell, Iowa. Tom pitched the first big ‘deal’ with the promise of hiring more people if they chose to go with him. The deal closed and here we are today. That deal was with Principal, in Des Moines, and launched ASI in 1985.

ASI is over 100 employees, 60,000 square feet of manufacturing space and 4 states. Michael McKeag is at the helm, and members of the Latimer family are partners, sit on the board, and are engaged in leading the company.

We’re “old school” we believe in developing relationships in our communities, with people you can trust. That’s why we have experts in the field. Conversations to talk through goals, options, budgets, and concerns is how we do good business.

It is in our core values to be trusted and creative professionals that lead with honesty, fairness, and integrity. And to go the extra mile to meet client’s needs in an efficient manner with a positive attitude.

ASI Signage Innovations is a creative architectural signage company that collaborates with businesses, contractors, and architects to plan, design, and build high-quality signage that enhance experiences and brands through a committed approach to customer satisfaction.