Customer focused. Outgoing. Professional. Bryce Carlson is a signage leader in Eastern Iowa.
Bringing spark, personality, and sign expertise to Eastern Iowa, Bryce Carlson makes a big impact with his clients. He's seen nearly everything: mixed-use development, Big 10 stadium, large hospitals, and more. Learn more.Read More
Behind The Sign: How Do I Create A History Wall?
If you’re thinking or contemplating a history wall for your facility, you’re in the right place. We chatted with our Environmental Graphic Designer, Andrej Steinbergs, on “How to history wall” and we’re excited to share some questions to ask, and his expertise, with you.Read More
Meet Erin Carey, Nebraska Sign Expert With Passion And Creativity
Meet Tony Squire, Iowa Sign Expert With An Eye For Detail
Which sport would you compete in if you were at the Olympics?
We asked our team of sign experts this same question... what sport would you compete in if you were at the Olympics? Here they share their Olympic sport and which project they think took home a gold.Read More
Meet Justin Halverson, Colorado Sign Expert
Top 5 Outdoor Signs from 2020
4 Donor Recognition Walls From 2020 Worth Remembering
Michael McKeag, CEO, discusses strategies, trends, and growth from our corner of the signage industry.
Channel Letter Signage Guide: Illuminating and Mounting
Ask An Expert: Library Signage Questions Answered
Opposites Attract: Science + Art = Environmental Graphic Design
What is Wayfinding Signage?
Developing a wayfinding system is not so simple. There is a science to directing people to their desired destination. It must be simple, clear, and placed in the appropriate location. Here are 4 Keys to Wayfinding Signage on College Campuses.Read More
High School Athletics Records Board Signage
Need PPE? We Got You!
5 Easy Steps to Great Digital Signage
Wellness Shields: Provide A Safer Workplace
Commitment to a safe workplace is essential. Wellness shields are a great way to provide protection to clients, staff, and visitors in facilities like libraries, clinics, hospitals, corporations, manufacturing facilities and more. Pricing and sizing available here.Read More
Why is ADA Accessibility Important for Non-Profits?
The Americans with Disabilities Act (ADA) protects individuals with disabilities and covers all employers of 15 or more employees, for-profit, and nonprofit alike. Learn about ADA accessibility and how signage plays a role.Read More
From Signage to Shields. Thankful for our healthcare workers, and helping where we can.
Love is in the Air; Boutique Hotel Signage Will Get You There
Boutique hotels come back to life with restorations and community minded people. Our sign team looks at a few of these hotels we've partnered on and share design intent and the importance of following ADA Guidelines for historic renovations of public spaces.Read More
It’s the heart and soul of our sign business. Raised text and braille signage is where we got our start. Inclusion and accessibility is as much, or more, important as it was in 1985 when we started building signs in a garage.Read More
What is a Projecting Sign? It’s usually a double-sided sign that protrudes from the side of a building which means it’s viewable from 2 directions. Sometimes referred to as “flag-mounted” (for obvious reasons).Read More
5 Reasons Your Signs Are Not ADA Compliant
ADA signs are designed, specified, and fabricated everyday. Some are done the right way and well, others are not. Indeed, there are a few key aspects that all ADA signs must comply with and a few simple rules that must be followed.Read More
Favorite Signs of 2019 - Winner Announced!
We nominated, the public voted, and here's the winner of the #FavoriteSignsof2019. Donor walls, interior signage, exterior signage, stadium signage, theatre signage, it's all represented in projects from 2019. View all the details here and vote @ASILatimerGroup Facebook page.Read More
3 B’s to Theatre Signage: Budget. Brand. Beauty.
Every theatre is unique in terms of architectural design, materials, goals for the project, and customer type. Here are three common themes that all cinema signage projects have in common. Budget, brand, and beauty are to be considered in all theatre signage. Learn more here.Read More
Signage Solutions That Market Your Mixed Use Development
Developers, architects or property owners looking to capitalize on the live-work-play trend, should consider the key role signage plays in promoting, directing and informing patrons of mixed use developments. From choosing the right sign partner to design considerations. Put signage to work.Read More
Easy Planning: 3 Factors for Smart Sign Budgets
Here’s where to start and how design, material, and facility all impact your budget for interior ADA signage, code signs, wayfinding signage, and more. Sign design and sign pricing examples are shared.Read More
Signs of Good Health: Challenging Employee Wellness
Ashley LaRue, ASI’s own health champion, shares what she’s learned over 13 years as an advocate for healthy work habits and ways she’s helped get our team moving through employee wellness initiatives.Read More
Creative Outdoor Signage: Specialty Healthcare for Pets
Large Outdoor Signage: When going big delivers huge value.
The University of Iowa uses a custom outdoor signage product to elevate their Hawkeye brand in a big, bold way. Using an affordable "flex face" material, this flexible PVC solution is a big bang for their branding buck. Discover how to affordably amplify your brand with custom-shaped signage.Read More
We launched a new signage website, why should you care?
Enhance Every Experience With Near Field Communication (NFC)
Near Field Communication (NFC) allows anyone with a smartphone, the ability to interact with signage through these tags and make static signage interactive. 4 Benefits and All The Possibilities.Read More
Expert Profile: Ann Pauls
The mountains were calling, and she had to go! Transplanting to ASI-Colorado, Ann brought her 10 years of sign experience into a project management role. Now, she's ready for her next adventure as an ASI Expert. Check out her fresh outlook, fresh ideas, and 'get it done' attitude.Read More
A New Process Delivers Smart Solutions
At ASI, we are challenging the norms. So what does that mean? It means improving our internal processes and translating that to our customers, easing stress and frustration while reducing the amount of time customers wait on projects. Check out the changes we've made to our production process.Read More
The Right Sign for Your Business
Successful signage involves more than creating an attractive arrangement of logos and slogans. It is also a blending of complex elements such as marketing, demographics, an understanding of visual acuity, conspicuity, and obliquity.Read More
5 Keys To Healthcare Signage + Pro Tips for a Better Customer Service Experience
Signage is only one component to the customer experience, we know. But healthcare is competitive, hospitals receive online ratings and reviews based on customer service. People make decisions based on their experience. Stay ahead.Read More
What to expect when you're expecting a building addition...signage-wise, that is.
Adding on to your healthcare or senior living facility? Here are 3 big questions to make you a signage hero! These questions address branding, wayfinding, and donor recognition...and MAY just make things easier in the long run. Plus, two mini-case studies where this was effective.Read More
Expert Profile: Justin Hart
He uses all the data but also goes all out for his clients. Justin Hart is a relative "newbie" to the ASI Signage Expert team, but 3 years into his career he's making waves with great projects and even better customer service.Read More
Expert Profile: Tom Wilcoxen
4 Signage Material Swaps You’ll Appreciate
Advances in technology have made it possible to produce durable, lightweight materials to use for ADA code signage, donor recognition walls and signs, exterior signage, and interior signage.Read More
The Results Are In and a Guitar Wins the 2018 Favorite Sign
LRV Calculator for ADA Signage
As an industry 'rule of thumb', a 70% Light Reflectance Value (LRV) contrast between sign text and background colors is an ideal guideline to follow when evaluating color and finish options.Read More
ADA Sign Guidelines White paper
A Marketer’s Mindshift: Finding Your Way Through Wayfinding Signs
Fall In Love With Fascia All Over Again
Meet Michael McKeag, President and COO
When Design & Manufacturing Collaborate: Clients Win!
Designers need to be experts at interpreting brand standards and putting a creative spin on how logos, colors, and fonts work within a complete architectural signage package. Fabricators bring the vision to life.Read More
Graphics: 5 Things to Consider When Considering Environmental Graphics
5 Things You Should Know About Our Digital Print Capabilities
Recognition Systems: Start Small To End Big
Meet the Expert: Pat Mescher
Expert Profile: Justin Halverson
Boston Strong. Grinnell Proud.
Expert Profile: Dan Salamone
5 Things We Learned From Libraries
Libraries hold a special place in our heart here at ASI. We’ve partnered with libraries and their communities across the states of Colorado, Nebraska, Iowa, and Illinois on renovations, new builds, and recognition displays.Read More
Expert Profile: Erin Carey
"What we can offer our clients is quite unique. Sure, there are commercial sign manufacturers, but we offer a full-service architectural sign solution that begins with consulting, designing, engineering, and continues until final installation."Read More
Our Favorite Signs from 2017
Team Profile - Project Management
Love. Music. Family. Signs.
Most people don't start a decades-long second career in their 60s, but Bob and Sylva Dixon aren't most people. With much courage, Bob and Sylva left their hometown area of 60 years and moved to Grinnell as the fifth and sixth employees of ASI Signage Latimer Group.Read More
Team Profile - Production Design
The designers in this department have an eye for detail and a collaborative spirit. Production designers work with both the sales teams to understand the clients' goals and the production experts to figure out the best ways to produce the desired look.Read More
Expert Profile: Bryce Carlson
"We don’t promise things we can’t deliver. I think it’s so important to be proactive and have those discussions with clients and architects early in the process so that everyone has a clear understanding of what materials and fabrication methods."Read More
Meet our new Pull-Tab Sign Series!
Expert Profile: Todd Carey
There are almost limitless possibilities to what we can do. I love projects that push our designers to come up with new ideas and push our production experts to figure out what materials and methods are needed to achieve something that’s never been done before.Read More
Proactive Problem Solving is how ASI Saves the Day for Clients
ASI recently completed a total signage package for the Element by Westin hotel in West Des Moines, Iowa. Hotels are challenging from an architectural signage standpoint, requiring signs which serve a variety of purposes for guests and staff.Read More
Expert Profile: Tony Squire
"Our knowledgeable and experienced in-house signage design team differentiates us. When I’m trying to help a client figure out specifically what they need for their project, having a team that can conceptualize ideas, design that idea, AND create a prototype of the idea is fantastic."Read More
Bring the Outdoors In!
Don’t Get Stuck in the Stairwell!
Stairwell signage is a common area of confusion when it comes to knowing what signs are necessary. We're here to tell you what is required for both life safety and ADA (Americans with Disabilities) needs.Read More
Teamwork and 17 Legs: Market to Market Relay
Let's talk for a minute about teamwork. Sometimes it takes an entire team to make it happen, but all of the individual components have merit. Such was the case with the Market to Market Relay (M2M).Read More
From a Leap of Faith to a Lasting Legacy
ADA Through 5 Frequently Asked Questions
New wellness program: "A Sign of Good Health"
Continuing Education: Wayfinding, the Psychology of Movement
The science of wayfinding is a comprehensive process designed to orient people, as well as guide them to their desired destination. Signage is the key component of any successful wayfinding solution.Read More
Leaving a Mark – ISU Awards Day
Iowa State University’s College of Design 2017 Awards Day program "Leave Your Mark" awarded over $100,000 in scholarships to 109 students. ASI was pleased to present Mariah Norton with this year’s ASI Design Scholarship!Read More
Aluminum Steals the Look of Rusted Steel
Continuing Education: ADA Sign Guidelines
Accessibility is a big part of most interior architectural sign projects. Wayfinding and room identification allow all people, including those with disabilities, to navigate though a facility. Understanding the latest accessibility codes and requirements is important for all architects.Read More
Twelve ASI employees participated in the February Take Away Hunger event in Grinnell, Iowa. This was our second year volunteering to make an impact on the global fight against hunger by "giving through doing."Read More
Reflection™ - Versatile Flat Faced Solution for any Surface or Environment
Inspiration in a Standard System
Customizing a standard product is a wonderful option to transform a stock system into a look that is unique to your facility. Utilizing a standard (mass-produced) product for your custom sign system can better adhere to a consistent appearance, yet still add flexibility.Read More
Evolving Sign Codes
In recent years the International Building Code (IBC) was widely implemented and essentially the standard rule. All stairwell signs were to follow the same set of requirements with only a rare deviation. Not today.Read More
Account Management at ASI
Excellent customer service should be a top priority for any successful and thriving business. With that in mind, in 2016 ASI implemented a new position of Account Manager in our Nebraska office.Read More
Infinity™ - Versatile Architectural Signage Solution for Interior Environments
What do Jetblue Airways, the Dallas Museum of Art, the Children’s hospital Boston, the University of Illinois at Chicago and the Cincinnati Zoo have in common? They have chosen Infinity™ as the solution for their Wayfinding challenges.Read More
ASI at the Iowa State Capital
ASI’s Karen Hanson, as part of this year’s Poweshiek Leadership Program (PLP), recently visited the Iowa State Capital to witness state government functions and how local leaders have the ability to impact future decisions.Read More
2016 Featured Projects: Illinois, Iowa, Nebraska, Colorado
As this year comes to a close, we take a moment to reflect and share our great appreciation to all of you for our successes of 2016. Giving a nod to each of our regional offices, it was difficult to choose a featured project for the year. We think you’ll like these!Read More
Digital Environmental and Wall Graphic Signs for Interior Branding
Interior design and branding are key drivers in the expanding use of large format environmental graphics. When wall surfaces are changed into a floor-to-ceiling impression, the entire user experience is transformed.Read More
Puzzle: Truly Lockable Insert Sign
Digital Signage Made Easy
ASI Signage Innovations has been using Samsung MagicInfo, a very versatile line of digital displays that feature on-board software for digital signage applications. The best part about this software is that the media player is included with every display - at no additional cost!Read More
Branding Through Signage
The most important and valuable asset that a company owns is its brand. Bringing the brand into your facility space creates a multi-dimensional experience that is physical and sensory, creating a memorable impression.Read More
Considerations for Developing a Donor Recognition Display
Color-Changing LED Technology for Eye-Popping Signage
Design Build Series Part 2: Project Example
In the second installment of this topic, we share a case study example of a recently completed healthcare project (see our part 1: introduction for further information on the Design-Build process).Read More
Venus Panel System
Design-Build Series Part 1: Introduction
The Design-Build process is a unique process to deliver a highly professional consultative and creative service consisting of logical, sequential steps to analyze, plan, design, specify, document, implement and maintain identity and wayfinding signage solutions.Read More
Illumination Design Solutions for Architectural Signage
When lighting is added to signage, it is usually done for practical purposes – to ensure the sign’s message is visible at all hours of the day. However, with architectural signage and environmental graphic design, illumination takes on other functions.Read More
ASI is Going Back to School to Grow!
Thanks to the University of Iowa for a great write-up on our partnership with the entrepreneurial class on a market study project. A group of students recently focused on ASI, Iowa for a class marketing project.Read More
Lunch-n-Learn Training Sessions: Signs 101
ASI's commitment to providing innovative solutions for architectural environments includes training and educating professionals in the community. This month our central Iowa team has begun a series of "Sign 101" lunch-n-learn sessions.Read More
ASI Legacy Series - Custom Aluminum Solutions
ASI exterior Legacy Series is a heavy-gauge aluminum and rock-solid construction. Built to architectural quality standards with pre-engineered, time-tested fabrication methods, aluminum signage offers exceptional strength and durability for exterior environments.Read More
Jigsaw: Unique Patented Modular Signage
ASI OOS - Online Ordering Service
ASI’s Online Ordering Service (OOS) is a powerful and intuitive, web-based system that streamlines the often complex process of ordering incremental signage without compromising brand integrity.Read More
Sioux Center Health Case Study
The community of Sioux Center built a new 120,000 sq. foot, state of the art hospital and medical clinic, opening in 2014. They required a complete interior and exterior signage and wayfinding solution as well as digital display and donor wall designs.Read More
New Comprehensive Interior Signage Solutions
We are pleased to add a new line of comprehensive line of interior signage products and solutions to our portfolio. This includes Countertop Displays, Freestanding Displays, a patented MagaFrame lens system and the Wall Ceiling Displays.Read More
FasciaFreestyle - Slim and Modern Sign System
As a leader in interior signage, exterior signage and digital signage solutions, we are excited to introduce a new product to our catalog: FasciaFreestyle, a bright, simple and unique system that brings fun and versatility into the wayfinding industry.Read More
Fast Track Signs Rebranding - Danfoss Case Study
How To Rock Architectural Signage for 30 Years
As an ASI affiliate headquartered in Grinnell, Iowa we have serviced the architectural sign industry for over 30 years. Over that time we’ve worked with many great people and created some of the best architectural signage across the Midwest.Read More
Signs of Hope - How the Cedar Rapids Public Library Overcame a Flood
In 2008, a flood completely destroyed the Cedar Rapids downtown Public Library building, along with half of the library's collection. The library reopened in August 2013 and saw an astounding 600,000 visits from the community in its first year of service.Read More